Interesting article in the Wall Street Journal yesterday about eBooks and how they are priced.
But the statement that really caught my attention wasn't about pricing at all. It was a prediction by Sarah Rotman Epps:
Ms. Epps, the Forrester analyst, estimates that by year end there will be more than three million dedicated e-reader devices in the U.S., with two million sold in 2009.
All of the press about the Kindle makes it sound like they are flying off the shelves and in fact almost everyone has one. Of course, I have yet to see one in real life. . . Until now I have just chalked it up to a vague idea that maybe I am just too sheltered; don't get out enough.
But this article has made me actually sit down and do the math.
The estimated US population in 307 million. An estimate three million devices means that approximately .01% of the population will own one by the end of the year. No wonder I haven't seen one yet!