Tuesday, July 14, 2009

The eBook Reading Device Mystery solved

kindle mystery Interesting article in the Wall Street Journal yesterday about eBooks and how they are priced.

But the statement that really caught my attention wasn't about pricing at all. It was a prediction by Sarah Rotman Epps:

Ms. Epps, the Forrester analyst, estimates that by year end there will be more than three million dedicated e-reader devices in the U.S., with two million sold in 2009.

All of the press about the Kindle makes it sound like they are flying off the shelves and in fact almost everyone has one. Of course, I have yet to see one in real life. . . Until now I have just chalked it up to a vague idea that maybe I am just too sheltered; don't get out enough.

But this article has made me actually sit down and do the math.

The estimated US population in 307 million. An estimate three million devices means that approximately .01% of the population will own one by the end of the year. No wonder I haven't seen one yet!

3 comments:

Anonymous said...

Your maths is off, 3 out of 307 is 0.98%

Shalini said...

Real neat stuff!! Truly something that interests me. Mysteries are always fascinating.
BTW! I have been following this another thing I came across. It’s sort of abstract and interesting. It’s something to do with some Legend
By the way, good writing style. I'd love to read more on similar topics

Anonymous said...

To anonymous -

Gigi's number is okay, your number isn't...0.0098 is correct. Parts of the whole are correctly expressed to the right of the decimal point.

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