| Punk Marketing eBook edition | by: Laermer, Richard | Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded “Punk Marketing”—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. | More Info |
List Price : $19.95 |
Your price $17.06 (Using your 10% discount and $.90 in eBook Reward points) |
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